We are
lsdom
A global strategic design & innovation firm.
Built in México, operating worldwide.
Design is for
everyone
lsdom. was born in 2015 as the freelance brand of Domingo Alvarez E. his professional extension and life purpose: democratizing design. Today it is the cornerstone of an ecosystem of independent cultural projects all funded, created, and sustained from here.
We write the brand and tagline in lowercase out of empathy: we do not want to be an unreachable firm. The pink dot at the end of each key phrase is our graphic signature a reminder that every project is a complete, considered sentence.
In 11 years and +112 projects across 7 countries we have proven that good strategic design and accessibility are not opposites: we support NGOs at no cost, accept installments and interest-free months to open doors, and never cut rates to respect those who collaborate with us.
Think Make Tell
Think
Research, strategy, and discovery. We dig deep into your business context, users, and competitive landscape before touching a single pixel. The most undervalued and most critical phase.
- Brand strategy & positioning
- User research & personas
- Market analysis
- Value proposition design
- Design thinking workshops
Make
Execution with craft. We translate strategy into systems visual identities, digital products, design systems built to last and built to scale.
- Visual identity & brand systems
- UX & product design
- MVP design & prototyping
- Photography & art direction
- Design systems & guidelines
Tell
Your story, amplified. Great work deserves to be seen. We help you communicate with clarity and creativity across every channel that matters.
- Brand storytelling
- Social media strategy
- Pitch & investor decks
- Video & motion direction
- Content strategy
Small firm,
big impact
Diseñador estratégico, investigador y docente con 11 años de experiencia en branding, UX e innovación. Fundador de lsdom. y del ecosistema cultural que la rodea. Cree que el buen diseño es un derecho, no un privilegio.
lsdom. operates with a curated network of collaborators strategists, developers, photographers, copywriters assembled project by project for maximum impact.
Work with us
Not just another
design firm
Strategy first
Every project starts with thinking, not making. We diagnose before we prescribe unlike studios that jump straight to deliverables.
Boutique scale
No account managers in between. You work directly with the senior designer who's accountable for your outcome.
Latin American lens
Deep roots in Mexican and Latin American business culture. We understand the markets, the context, and the opportunities that others miss.
Ecosystem thinkers
We don't just design your brand. We think about your business holistically where design intersects with culture, education, and innovation.
Five projects, one
philosophy
lsdom. is the cornerstone of an independent ecosystem: each project is financed, created, and hosted from here united by the belief that design and culture belong to everyone.
Startups, SMBs, cultural institutions, NGOs, and innovation-driven enterprises across México, the US, France, Chile, Colombia, Spain, and Australia.